Users will soon have a updated setting that enables them to lessen the quantity of AI-made media appearing in their streams. This initiative comes as the company announced that it now features over 1 billion AI-generated clips.
Testing and Rollout
This change is in a pilot phase over the coming weeks before a full-scale launch. This shift coincides with a surge in AI content, driven by recent video-generation tools.
The Broader AI Trend
Studies have shown that approximately one in 10 of the fastest-growing video streams on another major platform exclusively feature content made by AI. A significant portion of this material is considered “AI slop”, a phrase for inferior, factory-style content that is often nonsensical or surreal.
“We know from our community that numerous viewers like content produced via AI tools, ranging from computer-generated images to informative clips, and we aim to offer the community the option to increase or decrease of that, depending on their own preferences,” said a spokesperson.
Volume and Proportions
The platform disclosed that there are presently 1.3 billion videos on its service tagged as AI-generated. In total, in excess of 100 mn media items are added to the app every day, making AI-generated material a relatively small part of its overall inventory.
Customizing Your Feed
Users will be capable of reduce or increase the volume of AI-generated videos they watch by using the topic control feature in the application and selecting the AI content topic. Additional categories that can already be adjusted under the filter encompass current affairs, style, beauty, and dance.
Platform Guidelines
TikTok’s policies require creators to label convincing artificially created content, and it prohibits malicious fake videos of celebrities or critical incidents. Any realistic AI-generated clip that is not labeled can be removed under its user guidelines.
In addition, the service will henceforth attach an “AI-made” label to content produced via its proprietary AI systems, or identified by an collaborative effort for identifying artificial media. This action is aimed to help prevent users from seeking to circumvent the labeling process.
AI Literacy Programs
The platform is furthermore launching a $2 million educational fund for specialists and groups to create educational content about using AI responsibly. This program will support charitable organizations focused on teaching coding and technology.
Moderation Strategy
The video-sharing app has justified its content review process, during discussion over intentions to cut jobs for a large number of safety staff in the UK. The company is expected to cut 439 jobs in its content moderation division in the UK capital, with worker representatives and online safety experts raising concerns that humans are being replaced by automated systems.
A company official stated that staff-based oversight would remain essential, but AI can protect employees by removing the most harmful content ahead of it gets reviewed by people. The company announced a notable drop in explicit and harmful content seen by content reviewers over the last 12 months due to the use of its machine learning processes.
It is vital to combine humans and technology to ensure user safety,” she said. “We’ll have humans as involved in the system, but we further consider it’s highly necessary to minimize viewing of harmful content as quickly as possible, which is where a significant AI assistance is proving valuable operate efficiently.”
